Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai makes Kia’s Peter Schreyer Hyundai design guru too

The newly appointed Kia President, Peter Schreyer, has now been made Hyundai President in charge of design too. Peter Schreyer’s success in making Kia a real design force led to him being appointed a Kia President at the end of 2012, handsome reward for the changes he’s wrought at Kia since leaving VW, turning Kia’s range of cars from stodgy to convincing in a few short years. But Kia is the junior partner in the Hyundai-Kia business, so Hyundai are obviously not totally thrilled that Kia managed to snaffle a designer who’s eye manages to so convincingly hit the Zeitgeist firmly on the head.

Land Rover Defender revised

By Ben Pulman First Official Pictures 20 March 2007 07:17 It's just the same old Defender, isn't it? It sure is, but Land Rover says it has been comprehensively upgraded. That’s good news: a replacement is some years away and the current car has roots dating back to 1948.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.